Best and Worst Pollsters of 2024 Ranked by ActiVote

ActiVote, a non-partisan polling group regularly used by CNN and cited by legacy media, released its list of best and worst polling organizations for the 2024 election cycle today, based on accuracy. The rankings tell the story of which organizations can be trusted, and which cannot.

Throughout 2024, I warned you that only a handful of pollsters and polling organizations can be trusted to conduct polls and present results based on non-biased statistical factors. I also warned you about several polling groups you should studiously ignore because they are strictly partisan operations, or media-affiliated groups which present results in a way designed to create fake news stories.

Throughout last year, some readers expressed doubt I had any clue what I was talking about in this realm. Ok, fine. Everyone’s entitled to an opinion.

But here we have objective rankings produced by a group, ActiVote, that is widely respected in the industry itself and regularly cited by all the legacy media operations. So, let’s see how I did.

First, here are the pollsters I consistently advised readers to trust:

• Atlas Intel

• Insider Advantage

• Trafalgar

• Rasmussen

• Rich Baris/Big Data Poll

• Redfield & Wilton

• ActiVote

• Fabrizio/McLaughlin

• Emerson

Here are the polls I consistently warned readers to studiously avoid due to their bias/unethical practices:

• Morning Consult

• Ipsos

• Quinnipiac

• Mason/Dixon

• YouGov

• Marist

• The Fox News Poll - Beacon Research/Shaw & Company

• CNN - SSRS

• Siena

• Other media-affiliated polls

This is all completely verifiable by anyone who wants to plow through my stories here posted during the election season. I was extremely consistent on this beginning last January. I’m a pretty open book here.

Now, let’s take a look at the accuracy-based rankings compiled by ActiVote:

Take a look at that top ten: 7 of the top 10 and 8 of the top 11 were polls I consistently recommended as trustworthy last year. My lone miss seems to have been Rich Baris/Big Data Poll, though I really question that ranking down at 28 given that its results were consistent with those of #1 Atlas Intel throughout the election season.

Here’s the list, with their rankings:

• Atlas Intel - 1

• Insider Advantage - 2

• Trafalgar - 5

• Rasmussen - 4

• Rich Baris/Big Data Poll - 28

• Redfield & Wilton - 11

• ActiVote - 8

• Fabrizio/McLaughlin - 9

• Emerson - 7

Now, let’s review the rankings of the polls I warned you to avoid:

• Morning Consult - 29

• Ipsos - 53

• Quinnipiac - 39

• Mason/Dixon - 88

• YouGov - 37

• Marist - 33

• The Fox News Poll - Beacon Research/Shaw & Company - 20

• CNN - SSRS - 50

• Siena - 80

• Other media-affiliated polls

  • ABC/Ipsos - 76

  • NYTimes/Siena - 18

  • WaPo/George Mason - 38

The disparity is obvious, and huge.

Thanks to the folks at ActiVote for compiling these rankings.

That is all.