Saturday's Salacious Absurdities: More Bud Light Fallout, and Trump Keeps Reverting to Form
Uh-oh, looks like the genius exec who decided to destroy the Bud Light brand by running ads featuring a fake little girl is on her way out. Or maybe she’s already there.
Ad Age reports that Alissa Heinerscheid, the whiz kid behind the historic marketing disaster, has been placed on what the company is euphemistically calling a “leave of absence”:
The brewer has also streamlined its marketing function to reduce layers “so that our most senior marketers are more closely connected to every aspect of our brand’s activities,” a company spokesperson said in a statement, adding that “these steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
The statement noted that “we communicated some next steps with our internal teams and wholesaler partners,” adding that “we made it clear that the safety and welfare of our employees and our partners is our top priority.” [….]
According to a statement from City Distributors, a Topeka, Kans.-based Anheuser-Busich distributor, the custom can decision “circumvented the proper approval channels.”
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The story goes on to report that Heinerscheid has been “replaced by Budweiser global marketing VP Todd Allen.”
Note: When the company announces your replacement, it most probably means your “leave of absence” is actually a firing.