Thursday's Throbbing Absurdities: Jaguar Goes Full-on Bud Light as the Media Melts Down Over a Restroom Controversy

I like Jaguar cars. I drove a turbocharged XF for 5-6 years. Wonderful car. Beautiful car. Beastly car that would blow the doors off any car on the road until Tesla came along, not that I ever broke the speed limit or anything.

Jaguar has been a brand for a long, long time. In the ‘60s, American boys dreamed of driving a Jag. It wasn’t the James Bond brand, but it was a hell of a car, anyway.

Those days are long gone now, though. Jaguar is now no longer a British brand, but an India brand, because the UK’s Torries and Labour zealots have made it near-impossible to do any sort of heavy industry like carmaking on the Isles.

The brand is under new management, and the management is woke as hell and turning out ads that seem designed to appeal only to the 1/1000th of 1 percent of the public that is made up of trans men. It’s a re-branding that is closely following the model set by Bud Light in 2022-23, a re-branding that essentially killed that brand dead.