Wednesday's Woeful Absurdities: Bud Light Fallout, Media Propaganda and More...

The folks at Outkick - which is becoming a pretty respectable real news operation these days - reported the good news yesterday that the executives responsible for killing the Bud Light brand for good have basically been fired, even though Anheuser Busch management is loathe to admit it publicly:

Here’s an excerpt from that story:

The Anheuser-Busch executives responsible for the Bud Light disaster reportedly are no longer with the company.

Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are both no longer with A-B for their roles in the Dylan Mulvaney debacle, according to texts obtained from a current regional head of marketing by the Daily Caller’s most prominent journalist Henry Rodgers.

The texts describe the pair as “gone gone,” and noted, “To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. That’s why we said leave of absence.”

It was previously announced the two were simply taking a leave from the company. It now looks like that wasn’t really the case and the pair has permanently split.

The source also told Rodgers, “Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing.”

[End]

I would say “better late than never,” but in this case, it’s just too little, too late, period.

Bud Light as a brand is dead, and it won’t be coming back. The product itself simply is not good enough to cause its former drinkers to come back due to loyalty after they have now moved on to Modelo and other, better beers.